In the European Union (EU), the proportion of individuals aged 16 to 74 having ordered goods or services for private use over the internet has continuously risen, from 30% in 2007 to 53% in 2015, a recent research study reveals.
This means that the EU has exceeded its Digital Agenda target of 50% by 2015. Among EU internet users who did not make any online purchase in 2015, 75% reported that theypreferred to shop in person and 27% were concerned about payment security and privacy. Most e-buyers in the EU seemed satisfied with their online purchases, according to a recent report issued by Eurostat, 70% said they did not encounter any problem when ordering online. The most popular items bought over internet were clothes and sports goods (ordered by 60% of e-buyers), followed by travel and holiday accommodation (52%) and household goods and toys (41%).