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Italian ecommerce expected to reach EUR 19.3 bln in 2016

Italian ecommerce is set to generate EUR 19.3 billion in 2016, rising by 17%, compared to 2015.

Much growth is expected from tourism, IT & electronics and clothing, according to Netcomm, Italian Consortium of Electronic Commerce, reports. Online purchases from smartphones increased by 51%, compared to 2015, and account for 15% of all online transactions in Italy. With purchases from tablets, mobile transactions account for almost 24% of all online transactions in Italy.

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