The French B2C e-commerce experienced noticeable growth last year. The growth rate was declining over the last few years, from 19.4% in 2012 to 11.2% in 2014. However, in 2015, B2C e-commerce grew by 14.3%. This growth rate resulted in a B2C e-commerce turnover of €64.9bn in France last year. For 2016, the growth is expected to decline again, as a growth rate of 10.0% is forecasted.
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Debit cards are expected to dominate the payments market in terms of most preferred payment method in France by 2019 as consumers are getting increasingly attracted by the convenience of contactless payments and the greater use of debit cards for online transactions, a recent study reveals.
This growth in debit cards usage will be partially supported by consumer awareness of debt control and the continued migration of low-value cash payments to debit cards. Moreover, an increase in the use of contactless cards will also be one of the major drivers of this trend, according to a report issued by Timetric, a provider of online data, analysis and advisory services on key financial and industry sectors.
In France, mobile devices have become significant tools for shopping and buying, a recent survey unveils.
According to a report conducted by Criteo, mobile purchases represented more than 20% of all the ecommerce transactions Criteo assessed in France, slightly lower than the 24% average worldwide.
The study shows that many retailers in France are making mobile a priority with the result that over 50% of their transactions now come via that channel. Overall, the websites of French retailers optimized for mcommerce posted a conversion rate of 3.1%, compared with 1.5% for non-optimized websites.
Mobile channel is the top priority for investments in the near future for French retailers in order to boost sales and gain more customers, recent research data reveals.
In 2015 it is expected that 19.2% of online sales in France will be carried out on a smartphone, according to ‘The Digital and Mobile Renaissance‘ report issued by eTail France, ecommercenews.eu reports.
Moreover, 90% of retailers registered increase in traffic in 2014, while the average order value increased for 55% and decreased for 20% of respondents. Customer repeat visits also increased, at least for 81% of ecommerce players, and most customers get acquired thanks to paid search (59%) while email marketing (54%) and organic search (50%) are also important drivers of customer acquisition. Read more