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Report: 70% of Merchants See Profit from Cross-Border E-Commerce, Emerging Markets Key

Seventy percent of global e-commerce experts agree that selling cross-border has proven to be profitable and a growing share of merchants are willing to focus on emerging markets to sell their goods, according to a new report from Payvision and CardNotPresent.com. In its third year, Key Business Drivers and Opportunities in Cross-Border E-Commerce, the largest B2B cross-border e-commerce survey in the world, found that fear of emerging markets—specifically China—is waning. The number of respondents who agreed that emerging markets are their primary focus when selling internationally grew from 31 percent in 2014 to 40 percent this year.

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