The ecommerce sector in the Middle East has significantly increased over the last decade and it was forecasted to reach USD 4.9 billion in 2015, according to data from May 2013.
As the second half of the year 2015 fast approaches, UAE-based online retail specialist Awok.com aims for 25% of the retail space.
The company has also predicted that the conversion of consumers shopping in-store to online store is something to watch out in near future. Furthermore, Awok.com’s C.E.O Ulugbek Yuldashev, has declared that mobile is the future. With everything available at our fingertips, one sees lots of retailers and businesses coming up with their personalized mobile apps and/or enhancing their mobile websites to provide optimum user experience.