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Tag Archive for e-shoppers

Smartphones are seen more and more as payment tools by US consumers

68% of mobile payment users state that they are using the alternative payment methods more than in 2014, according to a recent research study.

In 2014, cash (93%), cheques (68%), cards (68%) remained the most used payments methods with select digital offerings close behind, according to the ‘How America Pays in 2015′ report issued by Blackhawk Network.prepaid and payments global company, paymentsexchange.ca reports.

Cash and cheques saw the greatest declines in use overall. 87% of consumers think merchant-specific gift cards are convenient to use, even higher than bank-connected debit cards (82%). Gift cards are now mainstream payment methods with almost half of consumers (48%) using them in 2014.

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Turkey: m-commerce to be crowned king of e-retail

Turkish m-commerce has grown exponentially to 39%, a total of 22% increase over 2014, when it recorded 17% of the overall ecommerce, recent research data reveals.

As such, Turkey proves to be a candidate for mobile commerce in the future thanks to its young and dynamic population that can swiftly adopt to technology, according to a report issued by BKM (Interbank Card Center), the payment systems organisation of Turkey. Widespreading smart devices and mobile applications have a significant share in this rapid increase and campaigns organised in certain periods do also support this development.

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French retailers bet on mobile

Mobile channel is the top priority for investments in the near future for French retailers in  order to boost sales and gain more customers, recent research data reveals.

In 2015 it is expected that 19.2% of online sales in France will be carried out on a smartphone, according to ‘The Digital and Mobile Renaissance‘ report issued by eTail France, ecommercenews.eu reports.

Moreover, 90% of retailers registered increase in traffic in 2014, while the average order value increased for 55% and decreased for 20% of respondents. Customer repeat visits also increased, at least for 81% of ecommerce players, and most customers get acquired thanks to paid search (59%) while email marketing (54%) and organic search (50%) are also important drivers of customer acquisition. Read more

Ecommerce sales expected to reach nearly USD 2 trln in 2015

Global ecommerce sales are expected to reach USD 1.7 trillion in 2015, up by more than 17% on 2014’s total, mainly because of social media companies which act as direct sales platforms.

Social marketplace players such as Twitter, Facebook, Pinterest and Instagram have already launched ‘buy’ buttons from their mobile apps and these players are also likely to enhance their sales prospects through strategic retailer partnerships, according to the ‘Mobile & Online Purchases: Cards, Carrier Billing & Third Party Payment Platforms 2015-2020′ report issued by Juniper Research. Read more

A quarter of people believe the UK will go cashless within by 2025

The UK will become a cashless society by 2025, according to recent research.

Whilst one out of four people said a decade, 6% said by 2018 and 10% believe the shift to a cashless society will take place over by 2020, according to a survey conducted by the consumer credit reporting agency Equifax in conjunction with Gorkana Surveys. Read more

Poland: m-commerce grows threefold over ecommerce

Polish mobile commerce is growing three times faster than ecommerce, recent findings reveal.

Mobile payments on e-purchases are expected to increase to USD 0.9 billion (PLN 3.5 billion) in 2016, according to a survey by PayPal and market research company Ipsos. From 2013 to 2016, the average annual growth in mobile commerce in Poland is estimated at 32.8%, compared to 10.4% across all ecommerce, including m-commerce. Mobile spending in Poland was worth USD 0.38 billion (PLN 1.5 billion) in 2013.

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